Multinational Telco creates dynamic pricing and product data catalogue for Europe-wide competitive insight, using Dexi’s Digital Data Capture Solution
To compete in the extremely competitive mobile handset and tariffs market, the client needed a solution that could give it current pricing on targeted handsets, tariffs & contracts across all competitors and European markets. To achieve this goal, it needed a solution that would give it access to real-time data and insights on competitive Mobile handsets, tariffs and contracts. In addition, how those products were being promoted, positioned and marketed instore and on-line and how customers rated different offerings
The company needed to address gaps in the information it was already getting from traditional market research and other data providers. Besides, the business needed faster, more up-to-date data on competitors across multiple markets.
Dexi collects daily data on handsets, contracts and tariffs across scores of different web sites and for many different markets. This raw data is then validated and processed before being sent to different business stakeholders in various European offices.
The quality and continuity of the data are crucial to the business stakeholders, so Dexi’s solution includes several automated, quality checks that ensure the target data is achieved and is 100% accurate. Features within Dexi allow for automated data mapping and validation with minimal human intervention, keeping costs down whilst achieving rapid data delivery. The ability of the solution to be automated, fast and accurate is again important for the client who continues to rapidly scale digital data capture across new markets and for new use cases.
As well as the obvious cost-saving, the client is able to be far more agile in their ability to align pricing and optimum product bundles to different markets. Also, it massively improves their ability to counter competitor moves and deliver the most compelling product offerings based on customer reaction to handsets and accessories.