Multinational Telco creates dynamic pricing and product data catalogue for Europe-wide competitive insight, using Dexi’s Digital Data Capture Solution
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With so much customer choice it’s critical for us to understand all our competitor’s handset prices and tariffs on a daily basis and in all the markets where we operate. |
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The quality and continuity of the data are crucial to the business stakeholders, so Dexi’s solution includes several automated, quality checks that ensure the target data is achieved and is 100% accurate. Features within Dexi allow for automated data mapping and validation with minimal human intervention, keeping costs down whilst achieving rapid data delivery. The ability of the solution to be automated, fast and accurate is again important for the client who continues to rapidly scale digital data capture across new markets and for new use cases.
Multinational Telco creates dynamic pricing and product data catalogue for Europe-wide competitive insight, using Dexi’s Digital Data Capture Solution
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With so much customer choice it’s critical for us to understand all our competitor’s handset prices and tariffs on a daily basis and in all the markets where we operate. |
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SITUATION
To compete in the extremely competitive mobile handset and tariffs market, the client needed a solution that could give it current pricing on targeted handsets, tariffs & contracts across all competitors and European markets. To achieve this goal, it needed a solution that would give it access to real-time data and insights on competitive Mobile handsets, tariffs and contracts. In addition, how those products were being promoted, positioned and marketed instore and on-line and how customers rated different offerings
CHALLENGE
The company needed to address gaps in the information it was already getting from traditional market research and other data providers. Besides, the business needed faster, more up-to-date data on competitors across multiple markets.
SOLUTION
Dexi collects daily data on handsets, contracts and tariffs across scores of different web sites and for many different markets. This raw data is then validated and processed before being sent to different business stakeholders in various European offices.
The quality and continuity of the data are crucial to the business stakeholders, so Dexi’s solution includes several automated, quality checks that ensure the target data is achieved and is 100% accurate. Features within Dexi allow for automated data mapping and validation with minimal human intervention, keeping costs down whilst achieving rapid data delivery. The ability of the solution to be automated, fast and accurate is again important for the client who continues to rapidly scale digital data capture across new markets and for new use cases.
BUSINESS VALUE
As well as the obvious cost-saving, the client is able to be far more agile in their ability to align pricing and optimum product bundles to different markets. Also, it massively improves their ability to counter competitor moves and deliver the most compelling product offerings based on customer reaction to handsets and accessories.
Global research firm accelerates data acquisition on market players and brands with Dexi external data capture solution
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Customers need our valuable market reports, trend analysis and insights faster and that means we need to replace manual research with automated data capture. |
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To keep pace with customers’ demand for more up to date information and reports, there was a need to review large aspects of the current manual data collection process and instead use external web data extraction software (AKA data extraction ‘robots’), to do the data capture leg work. Success meant it could gather far more data in a much shorter period of time.
Dexi worked with the clients’ internal data acquisition and technology team in London to incorporate Dexi’s automated digital data capture technology across departments both in the UK and North America. Dexi provided a complete solution which included; robot build and set-up, execution of the robots on a daily basis to capture target data including reports and images from a wide range of web sites, then process and organise data output into usable files. Dexi also applied its alert and monitoring software features to ensure continuity of data by ensuring robots were maintained and working in line with changes to target websites.
Automation of a previously manual research process has delivered significant cost savings and efficiencies as well as freed up resources for other tasks in the business.Improved data volume, accuracy and speed of collection has augmented and validated the research firms other data sources. The overall net effect has led to fresher and broader data available to its customers in the form of research and market reports.
Global research firm accelerates data acquisition on market players and brands with Dexi external data capture solution
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Customers need our valuable market reports, trend analysis and insights faster and that means we need to replace manual research with automated data capture. |
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SITUATION
Modernisation of data acquisition methods was needed by this global research firm to help its data analysts and report writers to accelerate time to market for their heavily utilised market insights and product trends reports provided to leading global businesses.
CHALLENGE
To keep pace with customers’ demand for more up to date information and reports, there was a need to review large aspects of the current manual data collection process and instead use external web data extraction software (AKA data extraction ‘robots’), to do the data capture leg work. Success meant it could gather far more data in a much shorter period of time.
SOLUTION
Dexi worked with the clients’ internal data acquisition and technology team in London to incorporate Dexi’s automated digital data capture technology across departments both in the UK and North America. Dexi provided a complete solution which included; robot build and set-up, execution of the robots on a daily basis to capture target data including reports and images from a wide range of web sites, then process and organise data output into usable files. Dexi also applied its alert and monitoring software features to ensure continuity of data by ensuring robots were maintained and working in line with changes to target websites.
BUSINESS VALUE
Automation of a previously manual research process has delivered significant cost savings and efficiencies as well as freed up resources for other tasks in the business.Improved data volume, accuracy and speed of collection has augmented and validated the research firms other data sources. The overall net effect has led to fresher and broader data available to its customers in the form of research and market reports.
Retail technology app relies on Dexi’s up-to-the-minute, big data extraction from top manufacturers to create a customer virtual view before they buy
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The power of our visualisation technology can only work if we have the volume and freshness of detailed product and mechanical data available to us instantly. |
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This augmented and virtual reality firm saw the opportunity to use visual technology to help better promote products for manufacturers and designers by providing a virtual reality experience for customers before they choose a preferred brand or material e.g. floor tiles for a new kitchen.
Dexi’s digital data capture solution was perfect for the task based on the scale of the data that needed to be extracted and the depth and complexity of the extraction. Dexi’s ability to interact as well as harvest more straight forward data was key in becoming the preferred solution. Using its PIPES feature, Dexi is able to join multiple tasks involving interacting (e.g. selecting different product combinations) and extracting displayed data from a target web page under the management of a “master” automation robot. The extracted data are then loaded into the app for reference and in turn used to create a powerful visualisation of different customer building product choices in situ.
Retail technology app relies on Dexi’s up-to-the-minute, big data extraction from top manufacturers to create a customer virtual view before they buy
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The power of our visualisation technology can only work if we have the volume and freshness of detailed product and mechanical data available to us instantly. |
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SITUATION
This augmented and virtual reality firm saw the opportunity to use visual technology to help better promote products for manufacturers and designers by providing a virtual reality experience for customers before they choose a preferred brand or material e.g. floor tiles for a new kitchen.
CHALLENGE
To be truly representative of all the products on offer, the visualiser app needs to access thousands of products and variants like size, colour, finish and availability. The overall scale of data required – based on the rate of new products becoming available and a large number of possible product combinations – meant building a definitive database could only be achieved using automated web data extraction technology.
SOLUTION
Dexi’s digital data capture solution was perfect for the task based on the scale of the data that needed to be extracted and the depth and complexity of the extraction. Dexi’s ability to interact as well as harvest more straight forward data was key in becoming the preferred solution. Using its PIPES feature, Dexi is able to join multiple tasks involving interacting (e.g. selecting different product combinations) and extracting displayed data from a target web page under the management of a “master” automation robot. The extracted data are then loaded into the app for reference and in turn used to create a powerful visualisation of different customer building product choices in situ.
BUSINESS VALUE
Automation of high scale data collection involving web page interaction as well as web data capture has allowed the companies visualisation app to be a viable, cost-effective and powerful offering to manufacturers, designers and customers.
Worldwide digital marketing company tracks targeted brand placement and banner display advertising across sales channels
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It’s crucial that we can demonstrate ROI for advertising investments we make on digital marketplaces on behalf of our brand owner customers. |
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Dexi’s monitoring, alerts and maintenance services are also crucial in achieving data continuity by keeping robots functioning correctly in an environment of constant change.
Worldwide digital marketing company tracks targeted brand placement and banner display advertising across sales channels
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It’s crucial that we can demonstrate ROI for advertising investments we make on digital marketplaces on behalf of our brand owner customers. |
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SITUATION
As a full-service agency our client has responsibility for large digital advertising budgets for multiple top brands. As well as great messaging and creatives, the brand owners increasingly want robust monitoring to analyse the accompanying media planning and buying decisions made to understand the success and actual customer experience provided from content and banner advertising placement.
CHALLENGE
Getting large amounts of product advertising data from digital on-line marketplace giants presents several challenges – not least because it’s about capturing the context of where an advertised product appears on a marketplace website and under what circumstances; For example, where a banner advert appears on a page and how its position is affected after multiple page refreshes. Adding to that, FMCG descriptions, imagery and prices are in constant flux across different web sites so the frequency of monitoring has to be high.
SOLUTION
Dexi was able to provide a fully automated solution based on tracking and monitoring product advertising and promotion across the agency’s target web sites in a number of different product categories e.g. brown goods and mobile handset devices. As well as keyword tracking, Dexi’s automated data extraction robots identify and track different on-line banner displays collecting key attributes including; ranking, position, mechanical size, image, message, embedded links and number of occurrences depending on click behaviours of web site visitors.
Dexi’s monitoring, alerts and maintenance services are also crucial in achieving data continuity by keeping robots functioning correctly in an environment of constant change.
BUSINESS VALUE
Automation of high scale data collection at pace, involving multiple step web page interaction has allowed significant resource-saving for the agency and a solution that works 24/7 across different markets. The solution is also scalable and offers an opportunity for the agency to monitor digital marketplace performance for many different clients.
Travel and tourism giant stays one step ahead of the competition with Dexi’s dynamic asset data capture solution
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To stay ahead in the constant battle to offer customers unique and better priced holiday experiences, we need up-to-the-minute market data. |
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The global travel and tourism market is a very active battleground shared by tourism companies, travel agencies, airlines and specialists. To stay on top, offerings and prices need to remain competitive and this means using data automation to increase accuracy and speed of decision making.
Getting pricing and product data from static web pages is one thing but automatically inputting different customer scenarios by using robots to select from drop-down web menus, downloading and extracting data from documents and filling in forms is something considerably more challenging when it comes to removing previously needed human intervention altogether.
Travel and tourism giant stays one step ahead of the competition with Dexi’s dynamic asset data capture solution
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To stay ahead in the constant battle to offer customers unique and better priced holiday experiences, we need up-to-the-minute market data. |
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SITUATION
The global travel and tourism market is a very active battleground shared by tourism companies, travel agencies, airlines and specialists. To stay on top, offerings and prices need to remain competitive and this means using data automation to increase accuracy and speed of decision making.
CHALLENGE
Getting pricing and product data from static web pages is one thing but automatically inputting different customer scenarios by using robots to select from drop-down web menus, downloading and extracting data from documents and filling in forms is something considerably more challenging when it comes to removing previously needed human intervention altogether.
SOLUTION
Dexi’s web data extraction technology is not only able to extract asset and pricing information from target websites in minutes but using advanced features its robots can ‘interact’ with web pages allowing specific data outputs from different customer sceneries to be extracted automatically. For example, comparable hotel availability, amenities, upgrade options and pricing across different vendor web sites for a family of 4 travelling on different dates.
BUSINESS VALUE
Knowledge is power and Dexi’s solution has allowed this global player in tourism and travel to stay one step ahead of its competitors by being able to powerfully position and price its travel packages based on actual, current data.
Leading Scandinavian retailer employs automated product monitoring for large scale, highly accurate price benchmarking
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To keep pace and remain profitable we need to be able to track and monitor thousands, if not tens of thousands of products, across a multitude of competing retailers daily and in an efficient and cost-effective way. |
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Manually keeping track of thousands of products is not practical and relying on quickly outdated field reports or desk reports is costly and offers restricts accuracy. Automated data extraction is needed to deliver the volume, freshness and detail of data needed by analysts and ultimately the business leadership to make better decisions.
Implementation of Dexi has delivered rapid price benchmarking and valuable snapshot of competitor stock levels that allow the retailer to act more quickly and accurately to customer demand and competitor gaps.
Leading Scandinavian retailer employs automated product monitoring for large scale, highly accurate price benchmarking
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To keep pace and remain profitable we need to be able to track and monitor thousands, if not tens of thousands of products, across a multitude of competing retailers daily and in an efficient and cost-effective way. |
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SITUATION
Modern retailing requires a near real-time understanding of market prices, stock levels and competitor activity. Being out of touch for even a short period of time can be costly in terms of profits and customer footfall.
CHALLENGE
Manually keeping track of thousands of products is not practical and relying on quickly outdated field reports or desk reports is costly and offers restricts accuracy. Automated data extraction is needed to deliver the volume, freshness and detail of data needed by analysts and ultimately the business leadership to make better decisions.
SOLUTION
Dexi’s automated digital data capture technology using intelligent extractor robots is employed to monitor price and stock levels across 50 + retailers daily; including comprehensive product information containing metadata and specific data from pre-determined product-category lists. Extracted data is processed and aggregated across different retailers using built-in features to create specific datasets and allow rapid dictionary mapping that allows the robots to learn and increasingly minimise human intervention over time.
BUSINESS VALUE
Implementation of Dexi has delivered rapid price benchmarking and valuable snapshot of competitor stock levels that allow the retailer to act more quickly and accurately to customer demand and competitor gaps
A Global Airline Carrier automates digital marketing with dynamic pricing updates to create more dynamic and smart campaigns.
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In order to compete in the travel industry, in both the Holidays and Flights space, automation is key. For not only the ability to automate the entire product catalogue but, to compete on prices and benefits. Understanding the price position is fundamental to building out successful campaigns. |
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Dexi is able to rank the Airline’s own data against the competitive marketplace by ranking first on price. Then ranking against a set of attributes that capture the desirability of the offer and ranks against the true cost. For example, the price of the flight + the seat + baggage + inflight entertainment. Once these are captured, Dexi can rank for desirability against the price – allowing the Airline to truly understand their place in the market.
Dexi not only automates and builds the feeds for the Google feeds – but can apply the ranking competitor data to the feeds to create: Smartfeeds.
Smartfeeds allow the Client to use intelligent data within their campaigns to make more informed decisions on bidding.
A Global Airline Carrier automates digital marketing with dynamic pricing updates to create more dynamic and smart campaigns.
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In order to compete in the travel industry, in both the Holidays and Flights space, automation is key. For not only the ability to automate the entire product catalogue but, to compete on prices and benefits. Understanding the price position is fundamental to building out successful campaigns. |
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SITUATION
In an industry that is competing on a world stage, against both established airlines and industry disruptors; intelligent automation is a necessary component of success. Dynamic and up to date pricing plays a key role in consumer decision making, thus making it important for the Airline to be at the forefront of this data. However, price is one aspect of decision making and Airlines are increasingly looking into the data that captures the desirability of an offer, concerning all other offerings on the market.
CHALLENGE
The data possibilities that surround travel data are both vast and fast-paced. For flights data alone, there could be millions of combinations over 12 months of data and each potential date range a customer may select. To capture varying prices across travel aggregators for price, search position and understanding the data that makes this offer desirable. For example, one Airline may have the best price, but they may also fly at unsociable hours and fly from a less desirable airport. All of these data points will come into play when customers are making decisions – we need to capture these points and organise them to understand why a consumer may or may not go with one offer or another.
SOLUTION
Dexi extracted the Airline’s data and automated thousands of PPC campaigns for them. We worked to automate rules around ‘Reviews’, ‘Description’, ‘Headline Titles’ and many others to optimise the campaigns and reduce the amount of manual work. We also built out a number of reports to check the data for changes and keep on top of the variable travel data, again, reducing the manual error checking.
Dexi is able to rank the Airline’s own data against the competitive marketplace by ranking first on price. Then ranking against a set of attributes that capture the desirability of the offer and ranks against the true cost. For example, the price of the flight + the seat + baggage + inflight entertainment. Once these are captured, Dexi can rank for desirability against the price – allowing the Airline to truly understand their place in the market.
Dexi not only automates and builds the feeds for the Google feeds – but can apply the ranking competitor data to the feeds to create: Smartfeeds.
Smartfeeds allow the Client to use intelligent data within their campaigns to make more informed decisions on bidding.
BUSINESS VALUE
The capture of market data is increasingly valuable in making informed decisions and ensuring that the ROI (return on investment) for your campaigns is optimised against the current market conditions. It is the acquisition and the making sense of this data that is both challenging and time-consuming – this is why Dexi’s intelligent automation capabilities make this both possible and easy to do.
