Worldwide digital marketing company tracks targeted brand placement and banner display advertising across sales channels

It’s crucial that we can demonstrate ROI for advertising investments we make on digital marketplaces on behalf of our brand owner customers.
By 2023, 80% of organizations using AI for digital commerce will achieve at least 25% improvement in customer satisfaction, revenue or cost reduction.
As a full-service agency our client has responsibility for large digital advertising budgets for multiple top brands. As well as great messaging and creatives, the brand owners increasingly want robust monitoring to analyse the accompanying media planning and buying decisions made to understand the success and actual customer experience provided from content and banner advertising placement.
Getting large amounts of product advertising data from digital on-line marketplace giants presents several challenges – not least because it’s about capturing the context of where an advertised product appears on a marketplace website and under what circumstances; For example, where a banner advert appears on a page and how its position is affected after multiple page refreshes. Adding to that, FMCG descriptions, imagery and prices are in constant flux across different web sites so the frequency of monitoring has to be high.
Dexi was able to provide a fully automated solution based on tracking and monitoring product advertising and promotion across the agency’s target web sites in a number of different product categories e.g. brown goods and mobile handset devices. As well as keyword tracking, Dexi’s automated data extraction robots identify and track different on-line banner displays collecting key attributes including; ranking, position, mechanical size, image, message, embedded links and number of occurrences depending on click behaviours of web site visitors. 

Dexi’s monitoring, alerts and maintenance services are also crucial in achieving data continuity by keeping robots functioning correctly in an environment of constant change.

Automation of high scale data collection at pace, involving multiple step web page interaction has allowed significant resource-saving for the agency and a solution that works 24/7 across different markets. The solution is also scalable and offers an opportunity for the agency to monitor digital marketplace performance for many different clients.

Worldwide digital marketing company tracks targeted brand placement and banner display advertising across sales channels

It’s crucial that we can demonstrate ROI for advertising investments we make on digital marketplaces on behalf of our brand owner customers.
It’s crucial that we can demonstrate ROI for advertising investments we make on digital marketplaces on behalf of our brand owner customers.

SITUATION

As a full-service agency our client has responsibility for large digital advertising budgets for multiple top brands. As well as great messaging and creatives, the brand owners increasingly want robust monitoring to analyse the accompanying media planning and buying decisions made to understand the success and actual customer experience provided from content and banner advertising placement.

CHALLENGE

Getting large amounts of product advertising data from digital on-line marketplace giants presents several challenges – not least because it’s about capturing the context of where an advertised product appears on a marketplace website and under what circumstances; For example, where a banner advert appears on a page and how its position is affected after multiple page refreshes. Adding to that, FMCG descriptions, imagery and prices are in constant flux across different web sites so the frequency of monitoring has to be high.

SOLUTION

Dexi was able to provide a fully automated solution based on tracking and monitoring product advertising and promotion across the agency’s target web sites in a number of different product categories e.g. brown goods and mobile handset devices. As well as keyword tracking, Dexi’s automated data extraction robots identify and track different on-line banner displays collecting key attributes including; ranking, position, mechanical size, image, message, embedded links and number of occurrences depending on click behaviours of web site visitors.

Dexi’s monitoring, alerts and maintenance services are also crucial in achieving data continuity by keeping robots functioning correctly in an environment of constant change.

BUSINESS VALUE

Automation of high scale data collection at pace, involving multiple step web page interaction has allowed significant resource-saving for the agency and a solution that works 24/7 across different markets. The solution is also scalable and offers an opportunity for the agency to monitor digital marketplace performance for many different clients.